Planning your business is about determining your goals and where you want your business to go. Will your site sell products or will it focus on content? The following list contains a guide everyone should follow before starting an online business.
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Do your homework:
Building a great website doesn't guarantee anyone will see it. Research the web to determine the potential market for your product or service. Determine who your customers are going to be. Is the market full of like businesses? If so, how will your business differentiate itself from the others? Are there enough customers in the market who need your product or service? Where will you market your business? These are all questions that need to be answered before you start your online business.
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Determine a business structure:
Depending on the type of business model you decide on your taxes, regulations and personally liability will vary. The types of business structures are sole proprietorship, partnership, corporation, "S" corporation and limited liability corporation (LLC). If you can afford it you may want to consider having an attorney assist you with this decision. There are also many online services that can assist you in this area.
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Determine a business name:
There is more to picking a name for your online business than one that is just catchy or easy to remember. For example, according to the Small Business Association many states require a sole proprietor to use their own name for the business name unless they formally file another name as a trade name. You also need to determine if your name is being used by another business. Internet domain names are usually the same as the company business name. Try making a list of names and checking to see if they are registered. For more information on how to do this go to the building websites page.
I highly recommend the following books to help you get started. The Unofficial Guide to Starting a Business Online and Starting an Online Business for Dummies. Both books are highly informative and inexpensive.

Starting an Online Business for Dummies The Unofficial Guide to Starting a Business Online
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